Monday March 31, 2008 at 17:26
“Opt-in Vs Opt-out To use an Internet metaphor, the US environment is an opt-in environment. You choose your friends, your activities, your religious status, your cereal, fat content of milk in your coffee, and how low you wear your jeans. You are in a choice-driven culture and economy. India is an opt-out environment. Everyone has an opinion on how you should live your life and what day-to-day choices you make. There is a universal “best” in every category of stuff you want to buy, your tourist guide decides which place you should visit and when, your family decides whose wedding you attend and not, your service provider decides which plan is best for you, and your accountant decides what is the right business for you to enter. Once you suspend yourself in the environment, you will be swept with the flow and you must flap and hustle to move in the direction of your choice. The number of people you meet and number of decisions you make per day would take a steep hike.”
— Water, No Ice » Blog Archive » A Returning Indian Entrepreneur Reflects…
